ASPCA Pro provides support to animal welfare professionals through their web site and downloadable documents that offer staff support in a variety of areas.
More Hands to Save More Lives contains 21-pages documenting one shelter’s success during the ASPCS’s $100K Challenge. It was created to help shelters looking for ways to increase adoptions through innovative and creative planning and events, and to encourage shelters to take the Challenge the following year. My role was to create this downloadable PDF which is posted as a how-to resource.
More Hands to Save More Lives was created with a fully styled InDesign template following ASPCA branding and document specifications, with embedded active links to the ASPCAPro web site, and uploaded to the site as a PDF. Images were edited with Photoshop. I worked directly with the project manager, writer and ASPCA staff. A selection of pages are shown.