ASPCA – Hugh’s Story

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ASPCA Pro provides support to animal welfare professionals through their web site and downloadable documents that offer staff support in a variety of areas.

Hugh’s Story, a 30-page full color document, was created to help shelters looking for ways to increase adoptions through innovative and creative planning and events. My role was to create this downloadable PDF which is posted as a how-to resource.

Hugh’s Story was created with a fully styled InDesign template following ASPCA branding and document specifications, with embedded active links to the ASPCAPro web site, and uploaded to the site as a PDF. Images were edited with Photoshop. I worked directly with the project manager, writer and ASPCA staff. A selection of pages are shown.